SFERA LLC "50% NET PROFIT" PROGRAM RULES

1. Program participants

1.1. Invited persons: volunteers, lenders, bloggers, creative experts, outsourcers

1.1.1. Volunteers : people who conduct the work in the team. Designers, market research analysts, SMM specialists, video editors, copywriters, translators, managers, computer programmers, administrators, and many others. Each volunteer joins the team and helps the team to the best of their ability and as much as they can.

1.1.2. Lenders : people who are able to support the project financially through a loan agreement with the company or a donation to the name of the founder.

1.1.3. Bloggers and public figures : : people who offer information support to the project by promoting it; those are invited through the "1101" program.

1.1.4. Creative experts : users who come up with a good idea, i.e. the idea that we will successfully implement. We all make reasonable suggestions and contribute to our mind map, and we will definitely acknowledge the person who comes up with the idea that we end up using for the project.

1.1.5. Outsourcers : people or companies who are willing to offer technology or equipment for the project.

2. Program's funding sources

2.1. Company's own resources

2.1.1. Company's own funds raised during the first stage: RUB 30 million

2.2. Loans

2.2.1.1. From partners (loans, donations, other):

a1, a2, a3, a4, a5 (total funds received under loan agreements and other direct financing documents for each accounting period);

af1, af2, af3, af4, af5 (total funds received from partners to personal accounts of the company owner for each accounting period);

a = a1+a2+a3+a4+a5 (total funds received under loan agreements and other direct financing documents during the term of accounting for each accounting period);

af = af1+af2+af3+af4+af5 (total funds received from partners to personal accounts of the company owner during the term of accounting for each accounting period);

A = а + аf (total funds received during the term of accounting).

C – Responsible participation coefficient, adopted on May 1, 2020. The responsible participation coefficient will be announced separately depending on the demand; it may range from 1 to 100 based on the importance, considering that the value of funds is much higher at the beginning of the project. (E.g., during the 1st period of the project, the coefficient can reach 75–100, and during the 5th period, it can be 1–5).

ac = a1*C+a2*C+a3*C+a4*C+a5*C (estimated total amount of funds received during the term of accounting under loan agreements and other direct financing documents for each accounting period)

afc = af1*C+af2*C+af3*C+af4*C+af5*C (estimated total amount of funds received during the term of accounting to personal accounts of the founder for each accounting period)

Ac = ac + afc (estimated total amount of funds received during the term of accounting for calculating the share in net profit (NP))

2.2.1.2. Accumulated intellectual contribution of employees to the project (employee participation):

b – an employee's total remuneration for each accounting period of project participation, after tax;

c – responsible participation coefficient, adopted on May 1, 2020 (therefore, for the 1st accounting period, c=5; for the 2nd, c=4; for the 3rd, c=3; for the 4th, c=2; for the 5th, c=1);

cd – devotion coefficient which determines the importance of the contribution to the project; cd is determined by heads of departments or a senior manager during project implementation; coefficients will be checked by an audit team or the project's founder. The coefficient can only be changed by the project's founder. Basic values:
1 – an employee showed average performance while doing the work. Average means no significant achievements, no overtime or only insignificant amount. An easily replaceable employee.
2 – an employee performs managerial functions and their work makes a valuable contribution to project implementation. The employee is hard to replace.
3 – an employee makes a valuable contribution to project implementation, works a lot of extra hours, and is very devoted to the project. An irreplaceable employee the absence of whom could potentially delay project completion.
4 – similar to the third coefficient, but the salary is much lower than the market average (long-term goals).
5 – employees who are indispensable to project implementation.

b*cd*c – estimated salary of one employee for each accounting period

B(overall contribution to project development by company employees, in monetary terms) = the sum of estimated salaries of all employees during the term of accounting for each accounting period

2.2.1.3. Accumulated intellectual contribution of volunteers to the project (volunteer participation):

h – the number of hours each volunteer spent on project tasks, as stated in the daily reports that volunteers write on their own;

ph – average hourly rate among similar employees at the time of working on the project;

c – responsible participation coefficient, adopted on May 1, 2020 (therefore, for the 1st accounting period, c=5; for the 2nd, c=4; for the 3rd, c=3; for the 4th, c=2; for the 5th, c=1);

cd – devotion coefficient which determines the importance of the contribution to the project, from 0 to 5. Devotion coefficient is determined by the head of the department during project implementation. The coefficient will be checked by a dedicated audit team that includes the manager of the specific volunteer and determines labor productivity and the importance of implemented tasks, or the project's founder. The coefficient can only be changed by the project's founder.

h * ph * cd * c - estimated salary of one volunteer for each accounting period
C (overall contribution to project development by company volunteers, in monetary terms) = the sum of estimated salaries of all volunteers during the term of accounting for each accounting period.

2.2.1.4. Accumulated intellectual contribution (participation) of bloggers and public figures to the project:

The intellectual contribution made by each blogger and "public figure" is determined in line with requirements listed in the "1101" program.

The sum of such contributions to the project is calculated as follows:
D – the sum of all contributions to the project according to the "1101" program

2.2.1.5. Accumulated intellectual contribution (participation) of creative experts and outsourcers to the project:

If a third-party idea, third-party technologies, or third-party services and equipment were used in the project, the value of the contribution is determined through negotiation and signing the necessary agreements, where the amount equivalent to the contribution is determined on a contractual basis (how much it would cost in the open market). In the absence of a contract or impossibility to sign one, the owner of the company reserves the right to independently determine the value of contributions.

E – Accumulated value of all third-party ideas used in the project

f1, f2, f3, f4, f5 (accumulated value of provided technologies or services, for each accounting period);

f = f1+f2+f3+f4+f5 (accumulated value of provided technologies or services, during the term of accounting for each accounting period);

C – Responsible participation coefficient, adopted on May 1, 2020. The responsible participation coefficient will be announced separately depending on the demand; it may range from 1 to 100 based on the importance, considering that the value of funds is much higher at the beginning of the project. (E.g., during the 1st period of the project, the coefficient can reach 75–100, and during the 5th period, it can be 1–5);

F=f1*C+f2*C+f3*C+f4*C+f5*C (accumulated estimated value of provided technologies or services, during the term of accounting for each accounting period);

j1, j2, j3, j4, j5 (total value of provided equipment, movable or immovable property, for each billing period)
j = j1+j2+j3+j4+j5 (total value of provided equipment, movable or immovable property, during the term of accounting for each accounting period);

C – Responsible participation coefficient, adopted on May 1, 2020. The responsible participation coefficient will be announced separately depending on the demand; it may range from 1 to 100 based on the importance, considering that the value of funds is much higher at the beginning of the project. (E.g., during the 1st period of the project, the coefficient can reach 75–100, and during the 5th period, it can be 1–5);

J=j1*C+j2*C+j3*C+j4*C+j5*C (total estimated value of provided equipment, movable or immovable property, during the term of accounting for each accounting period).

The total estimated value of financial and nonfinancial contributions to the project is calculated as follows:

Y= Ac + В + C + D + E + F + J

Calculating the personal bonus from participation in the "50% Net Profit (NP)" program

Key terms:

- The project must achieve the "Net Profit (NP)" parameter.

- partners involved financially, as well as outsourcers and creative experts, will be provided with reports and transparent access to the company's financial documents.

- the bonus from participation in the "50% Net Profit (NP)" program will be paid out for as long as the project exists (as often as once a year).

- for intellectual contributions, the bonus from participation in the "50% Net Profit (NP)" program will be paid out for as long as the project exists (as often as once a year) provided that participants who made such contributions remained in the project until the "Net Profit (NP)" parameter was achieved.

- the right to receive a bonus for participation in the "50% Net Profit (NP)" program can be sold after it has been offered to the company's owner.

Therefore, each participant can determine their total contributions to the project and their bonus for participation in the "50% Net Profit (NP)" program

Bonus for participation in the "50% Net Profit (NP)" program = X/Y*0.5*NP

X – estimated amount contributed by a project participant

PROJECT MONETIZATION

There is a number of basic principles that we follow with regards to monetization:

1. SFERA allows advertisements, but users can choose not to see them.

2. It is possible to offer services on a commercial basis but only if they allow the user to generate income many times the cost of the service.

3. All functions of the application should be free for regular users.

On to the actual monetization methods:

- Advertising. Haven't we all seen the ads that are actually fun and interesting? The viral ads that people share with their friends. Those are the kind of ads we want to see— the ones that don't force you into anything. Those ads will be either added to the Comedy Feed subapp or have an app of their own. If a user wants to have a laugh and relax, they can use that subapp. We believe that, on the one hand, it will help small companies to get creative and make fun and interesting promo videos, and on the other hand—large companies will be able to do it by using dedicated experts. There is no better ad than the one you enjoy watching and don't find annoying.

- Transactions within and outside the system Our end goal is for all transactions that involve sending and receiving money to be conducted within the system. Obviously, SFERA will retain a small percentage from such transactions. And that will indeed be a small one. We would like to see it at around 0.1%. It will just be a question of volumes and optimization of transactions. Imagine that: 4 billion people conduct all of their financial transactions exclusively in SFERA.

- In SFERA, everything is based on the user ID Sales of "gold" IDs in a dedicated marketplace must generate significant income because an ID like "100100100" will be much more appealing for companies, bloggers, and public figures.

- The CHOOSE subapp allows companies to conduct analytical surveys It will obviously be simpler, quicker, and cheaper than regular analytics systems.

- In the CHOOSE subapp, the system will take around 10% of the cost of the 'Ask a question' function. Before they can ask a question, a user must answer several questions from others or "pay" a small fee.

- Part of the CHOOSE subapp is the Blitz intellectual game, where monetization will happen through ads of the game's sponsors, as well as a percentage in the prize fund.

- The Events subapp. It enables users to create and organize non-profit events on different topics. Meanwhile, commercial events will give SFERA a percentage of the cost of tickets, as well as a fixed fee for their publishing or promotion.

- ArtLab and SPOR-T: courses, training sessions, master classes. Basic versions of the apps are free, but if a host decides to do a paid training, seminar, or courses, the system will take a percentage from the cost of participation.

- The platform will become a convenient tool for organizing the collection of donations for bloggers and commercial projects. SFERA receives a fixed percentage.

- The Work & Business subapp will create amazing monetization opportunities.

The virtual Work & Business office is designed to meet the needs of experts, specialists, salaried employees, freelance workers, entrepreneurs, and businesspeople. The subapp is connected to the user profile and the messenger app. Work & Business includes the majority of the system's paid features:

- payment for management tools for companies with 20+ employees;

- paid job advertising for companies;

- highlighting a CV in search results and pushing it to the top;

- creating an escrow account for a safe transaction in the Freelance and Tenders sections;

- creating a Premium account with extra features in the Freelance section;

- marketing research;

- finding customers and orders, collecting customer requests;

The above features are free for small businesses at the initial stage. SFERA supports startups, fledgling entrepreneurs, and everyone who wants to grow.

- The main user profile includes a vision board. Users can add their desired goods or services to the board, and their wishes can be fulfilled using real companies. It's basically somewhat of an online store. SFERA takes a percentage of sales through this system. Imagine that: a girl adds a pair of shoes from a specific brand to her cart. Her boyfriend sees that she wants those shoes and follows a link to pay for them. The system authorizes the transaction automatically and sends the gift to the girl. Everyone is happy!

- Another function is changing the user ID. By default, the first change of ID is free, and the following ones have to be paid for. This can also include a change of nickname, and what's more exciting—a unique design that can customize the user profile and help it stand out, reflecting the user's style.

- The BlackBox subapp allows users to place a box with an anonymous question in any part of the world. For a small fee, users can change the design of the box to help it stand out among thousands of other boxes.

- The system offers a certain amount of cloud storage for each user for free. Adding more storage and additional corporate protection, e.g. an antivirus or a complex access confirmation system, will need to be paid for.

All of the above monetization opportunities are just a part of what the system can offer. That's just what we are already able to announce. We are not saying that these methods will not be supplemented or corrected, but we are convinced that as soon as SFERA has a big enough number of users and reaches the global level, questions like "where and how can you make money?" will not have to be raised.

THE "1101" AFFILIATE PROGRAM FOR BLOGGERS

Below is a description of the "1101" affiliate program for bloggers, YouTube channels, public figures, media, and public pages with the SFERA applications platform.

Imagine that you had been the first person to talk about Facebook in 2004 or Instagram in 2010, and got a share of the company's profit in return. What would your life be like today? We offer you the opportunity to make up for it and become a partner of the "1101" program by the SFERA project.

A couple of words about the project:

SFERA is a Russian IT project and one-of-a-kind in the world. It's the opposite of a social network; a new generation platform targeting 4 billion Internet users.

SFERA is a platform where dozens of different apps interact with one another. The work of all subapps and their features is aimed at solving various day-to-day tasks. That's the fundamental difference between this platform and other super apps. At the time of writing this text, the project's team includes over 300 volunteers, in addition to regular staff. The startup's headquarters are located in Krasnodar, and other offices are in Moscow and Prague.

Project information:

YouTube channel — https://www.youtube.com/channel/UCLGANL19M-5VbdjD70AxZ5w
Official website — www.sfera.zone
Instagram — https://www.instagram.com/projectsfera/
VK — https://vk.com/projectsfera

PDF presentations are available upon request.

The essence of the "1101" affiliate program:

You talk about the SFERA project using your channels. The form of presenting the information is up to you. It can be a dedicated feature or integrated with other content. We calculate the number of views for the content where you mention us, or the clicks through to our official platforms.

On a given date (around November 2020) we will conduct a final calculation using the formula below. That amount will be documented in the loan agreement as the "contribution to the project." It will allow us to fairly distribute 50% of the company's profit between our partners.

By promoting the project, you attract the attention of larger groups of people, thus supporting us. Today you can make a huge contribution by doing something quite simple, but that simple action will provide you with reliable passive income in the near future.

For instance, in 1997, one share of Apple cost $0.58. In 2020, its value has been as high as $324.95. It means one share has become 560 times more expensive! And that's not including the dividends on shares.

But that's Apple. And we have our own trajectory. We are the first company that allows you to become a partner just by talking about the project. The most active participants will be featured on the Testimonials page on our official website, with links to your accounts. Based on your levels of interest, we will promote your SFERA account through various bonus programs. You will also have a personal affiliate link and a promo code offering significant advantages for new users.

Formulas for calculating the value of contribution under the "1101" affiliate program:

- For a YouTube video: 1 second, 1 view, 0.1 kopeks.

Example 1 3-minute video, 10,000 views. 3 minutes = 180 seconds
180 seconds * 0.1 kopeks = 18 kopeks per 1 view
0.18 rubles * 10,000 views = 1,800 rubles.

Example 2 10-minute integration, 100,000 views. 10 minutes = 600 seconds
600 seconds * 0.001 rubles (0.1 kopeks) = 0.6 rubles
0.6 rubles * 100,000 views = 60,000 rubles
*It can be an integration or a dedicated video.

- For mass media, online publications, websites: following a special affiliate link—1 click—5 rubles.
You are given a permanent affiliate link, and the clicks are added together.

Example for 10,000 clicks, you will receive 50,000 rubles.

- For bloggers and public pages on Vk 8 kopeks per view of the repost from our group, and 4 kopeks per post without a repost or a link to the public page.

Example 1 reposting a post from the SFERA group—10,000 views.
0.08 rubles * 10,000 views = 800 rubles.

Example 2 making a post about the project—100,000 views
0.04 rubles * 100,000 views = 4,000 rubles.

We understand that the remunerations are not very high, but they are real. By getting involved in the project and promoting it when your content plan allows, you will gain a lot. We do not require any financial investment, but your work and support for the project can yield amazing bonuses in the future.

SFERA is an interesting and large-scale project worth talking about before everyone else does. You can always ask our copywriting team for assistance (50+ people) and they will prepare an article just for you, in line with the policy of your platform.

We look forward to our long-term collaboration.

Best regards,
the SFERA Team.

P. S.: The number of partners we can attract is limited. We hope you make your decision promptly. Right now, our quota is 30,000,000 rubles.